PRIMITIVE APPLIED
Bringing art to brands.
Commercial Reel
Featuring work written, directed, produced and shot by Sean Webley and work shot by Marcin Szocinski
Production by various companies including Connect the Dots, Day International, Spreadhouse, Fancy Rhino, Film Partner, Primitive Applied (Internal).
Various Agencies including Humanaut, Vayner, Sasha, Primitive Applied (internal).
Nike "Excuses"
Production: Primitive Applied (Internal)
Zara + Steve McQueen
Production: Day International
ART APPLIED
Who we are:
At Primitive Applied, the commercial and branded division of Primitive Creative Collective, our diverse team of artists crafts high-end commercials and branded content that resonate with audiences and elevate your brand story.
From captivating visuals to thought-provoking narratives, we create tailored solutions that align with your vision. Together, we’ll bring your brand to life through the power of storytelling and artistic expression.
How we work:
By connecting brands and agencies directly with the creators behind the content, we foster clear communication and collaboration from the start through this upside-down model.
By involving our artists early, we can identify the best production partners for your project's needs and vision. This ensures that more resources are allocated to impactful visuals on screen, enhancing audience engagement and driving better results for your brand.
What we do:
We connect clients, agencies, and production companies with our talented artists to create impactful branded and commissioned work. This direct connection allows us to allocate more resources onscreen and deliver a higher quality, more effective final product—all within the same budget.
Our team will bring your brand to life through compelling images and innovative ideas. We streamline the creative process and focus on your project's needs and ideas.
OUR APPROACH
Traditional Model:
1: The client has product or service and wants to market it.
They hire:
2: An ad agency who develops a plan/ idea/ campaign.
Who hires:
3: A production company to produce those ideas.
Who then hire:
4; Directors, DOPs, Talent, artists, and photographers to actually make the work.
Our Way of Doing Things:
1: The client/ agency has a product or service and wants to market it.
They work directly with:
2: Our artists, directors, and talent to come up with ideas that best fit the needs of the client/ agency and then determine what resources are needed to make the biggest impact.
At this point we choose:
3: A production partner that fits the specific vision and the needs of the project best.
...that's it.
THE DIFFERENCE
Why it's worth it:
In the traditional model, by the time resources reach the creators responsible for the work shown to the audience, only a fraction of the original budget remains. This often results in compromises that affect the quality and effectiveness of the final product.
At Primitive Applied, we bridge the gap between clients/agencies and the artists and talent actually producing the work. This allows us to allocate more resources onscreen and deliver a higher quality, more effective final product—all within the same budget.
As a result, clients maximize their marketing budgets, agencies achieve results that align with their initial ideas and concepts, and we create a more bespoke approach to branded and commercial work.
2023 Artistas
Gabriela Bila Advincula
Artista y Arquitecto
Daniel Grosman
Cineasta
jade healy
Cineasta
Brendon Kingsbury
Cineasta
Sean Webley
Cineasta y Artista Visual
gustavo rosa
Cineasta
alonso llosa
Cineasta
Benjamín Kegan
Cineasta
daniel caña
Ilustrador y Artista
malaquías negro
Poeta
Anais Maviel
Músico y Artista
orlando torres
Cineasta
yinuo wang
Cineasta y Escritor
marcin szocinski
Cineasta
jacobs barlow
Cineasta
BRANDS OUR ARTISTS HAVE WORKED WITH
